The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

From the acclaimed authors of The Challenger Sale, a book about a fresh and daring approach to sales. According to their recent findings, being a "challenger seller" is insufficient.

It all depends on who you challenge now. When Challenger clients are targeted, Challenger vendors perform best. These Challenger clients have the credibility, persuasive ability, and determination to urge their colleagues to achieve anything more ambitious than the status quo.

This book, based on data from hundreds of B2B marketers, suppliers, and buyers around the world, assists firms in identifying and engaging the Challenger Customer.

Authors: Brent Adamson, Matthew Dixon, Pat Spenner, Nick Toman

Link to buy: https://www.amazon.com/Challenger-Customer-Selling-Influencer-Multiply/dp/1591848156