Small Data: The Tiny Clues That Uncover Huge Trends

Today, big data is a trendy issue, but what about tiny data? Martin Lindstrom visits strangers' houses in this book to learn about their secret wants.

This book explains the secrets behind the creation and launch of multi-million dollar items. And the book demonstrates how it changes their businesses in the process, such as how a worn-down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround, how a toy stuffed bear in a girl's bedroom changed a fashion retailer's 1,000 stores in 20 countries, and how an ordinary bracelet helped Jenny Craig increase customer loyalty by more than 150 percent in less than a year.

Author: Martin Lindstrom

Link to buy: https://www.amazon.com/gp/product/1250118018/