Ogilvy on advertising

Let's begin with the most important: David Ogilvy's Bible of Marketing Communication. One would believe that a book that is more than 30 years old cannot speak to the present, fast-changing advertising business. Yes, times change, but basic human needs do not. And David Ogilvy will guide you through the process of capturing them over time.

This book should be required reading for everybody working in the marketing sector. They will advise you not only on how to achieve your dream job or write a good book but also on the secrets of marketing research and disclose tactics that work over time and across the spectrum of clients. Do you not feel it is timely? Just a quick search on the internet will reveal how many major marketing professionals still take this great's counsel to heart today. The times vary, but the values do not.

Author: David Ogilvy
Link to buy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X