Reputation Management: The Future of Corporate Communications and Public Relations

Although developing a good image appears to be the foundation of any successful company's public relations department, there aren't many excellent books on the market that provide us with accurate and relevant guidance on how to achieve it. Tony Langham, the book's author, says that "a good reputation symbolizes the future of public relations and business communication." And this is precisely what case studies of the world's most successful marketing firms demonstrate.

The book includes a range of motivating writings and exclusive interviews with CEOs of the world's biggest firms, in addition to several amazing models and illustrations. He addresses modern concerns such as false news, cyber security, and online bullying. There are also personal comments from over forty significant world executives who describe how they have improved their company's image. This book should become a required educational resource for all senior marketing roles and students in such established domains.

Author: Tony Langham

Link to buy: https://www.amazon.com/Reputation-Management-Corporate-Communications-Relations-ebook/dp/B07BJZPRSW