The Strategic Storyteller – Content Marketing in the Age of the Educated Consumer

Our world has never been devoid of stories. Our place in the world is determined by the correct tale. This also applies to your business.

Alexander Jutkowitz has held a variety of exciting roles in the fields of digital architecture, politics, and creative in over 30 countries across the world, and he now integrates all of his knowledge as the CEO of successful global corporations. With several examples of the world's most successful businesses, it demonstrates how, with the appropriate creative approach, you can quickly convert shortcomings into new possibilities. The book discusses how to improve individual and community creative potential via storytelling, assists in understanding storytelling tactics, and provides advice on how to spread tales in today's digital world. "Break through demographic preconceptions and focus on the moments that bring us together," suggests the author.

Author: Alexander Jutkowitz

Link to buy: https://www.amazon.com/Strategic-Storyteller-Marketing-Educated-Consumer/dp/1119345111