The Business of Persuasion

Following Ogilvy's book on advertising, it's hard not to mention Harold Burson's The Business of Persuasion. According to numerous book reviewers, "If Ogilvy created the Bible of Advertising, Burson contributed a new law to the PR sector today."

Harold Burson is widely regarded as one of the most powerful public relations figures. His book is a map of his 70-year work experience, in which he defines what Public Relations is all about and what functional approaches it employs. The personal tale is intertwined with memorable historical occasions, making it an excellent resource for many professional marketing businesses.