Digital Marketing Strategy
Simon Kingsnorth is a digital marketing, digital transformation, and user experience expert. Paid search, SEO, social media, affiliate, and email marketing are among his specialties, as are website design and development, acquisition, CRM, analytics, targeting, and personalisation.
There are numerous digital marketing resources available, but finding a book that covers all disciplines might be difficult. This critical and very readable book gives a simple, step-by-step structure for designing, integrating, and measuring each digital platform and approach, all with the goal of achieving overarching business objectives.
Digital Marketing Strategy, which now includes cutting-edge updates on social media, SEO, content marketing, user experience, and client loyalty, is an excellent road map for navigating:
- Automated marketing, personalisation, messaging, and email
- Integration both online and offline
- The strength of technologies such as artificial intelligence (AI) -New data protection and privacy techniques
Digital Marketing Strategy, accompanied by downloadable practical implementation guides covering SEO, paid-search, email, lead-generation, and more, will show you how to effectively select, align, and manage digital channels and operations in order to streamline a winning digital marketing strategy for measurable, optimized results. Among the best books on digital marketing, it is a must-read for any marketer looking to develop a successful and practical digital strategy.
Author: Simon Kingsnorth
Link to buy: https://www.amazon.com/dp/0749484225
Ratings: 4.6 out of 5 stars (from 482 reviews)
Best Sellers Rank: #46,345 in Books
#13 in Business Marketing
#28 in Multilevel Marketing (Books)
#78 in Web Marketing (Books)
