Hacking Growth

Sean Ellis is the CEO and cofounder of GrowthHackers.com, the world's largest online community for growth hackers, with 1.8 million subscribers worldwide. Sean created the phrase "growth hacker" in 2010 and organizes the Growth Hackers Conference. He speaks to start-ups and Fortune 100 companies on a regular basis and has been featured in the New York Times, Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.

Morgan Brown is an experienced startup marketer who co-founded GrowthHackers.com with Sean. Both often speak at major conferences such as SXSW, TechWeek, HubSpot, and others.

It's difficult to believe now, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site only visited by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that couldn't compete with the Goliath that was New York City Yellow Cabs.

So, how did these businesses grow from their humble origins to become the powerhouses that they are today? Contrary to popular opinion, they did not achieve tremendous global fame by just creating a terrific product and crossing their fingers that it would catch on. Behind these companies' meteoric rise was a well-planned, meticulously executed strategy. This practice is known as Growth Hacking, and its practitioners include not only today's hottest start-ups, but also organizations such as IBM, Walmart, and Microsoft, as well as the millions of entrepreneurs, marketers, managers, and executives that comprise the Growth Hacker community.

Consider the Growth Hacking methodology to be what Lean Start-Up was to product development and Scrum was to productivity. It entails cross-functional teams and rapid-paced testing and iteration that focuses on customers: acquiring, retaining, engaging, and driving them to return and spend more.

Hacking Growth leads readers through the process of building and executing their own custom-made growth hacking plan, which is an accessible and practical toolset that teams and companies in various industries can use to increase their client base and market share. It is required reading for any marketer, entrepreneur, innovator, or manager seeking to replace inefficient huge bets and "spaghetti-on-the-wall" techniques with more consistent, reproducible, cost-effective, and data-driven results.

Author: Sean Ellis and Morgan Brown

Link to buy: https://www.amazon.com/gp/aw/d/045149721X/

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