Youtility

Jay Baer is a marketing keynote speaker, consultant, and pioneer in digital marketing. Since 1994, he has advised over 700 brands, including 30 of the FORTUNE 500. In addition to Youtility, he is the co-author of The NOW Revolution, a book about social business change. Baer is the author of the renowned blog Convince & Convert and the host of the weekly Social Pros podcast.

The difference between helping and selling is only two letters, but those two letters are crucial. What if, in the face of greater competition than ever before, you stopped aiming to be extraordinary and instead focused on being useful?

Youtility, created by Jay Baer, is a revolutionary business technique that cuts through the clutter: marketing that is actually, naturally beneficial. You make a customer today if you sell stuff, but you make a customer for life if you actually serve someone.

Baer gives an innovative plan for combining knowledge and helpfulness to revolutionize the connection between firms and customers, drawing on real-world examples of organizations that are adopting Youtility as well as his experience helping over 700 brands improve their marketing strategy.

See why Jay Baer's Youtility framework is now a common feature of many of the world's biggest firms' marketing frameworks, propels the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.

Author: Jay Baer

Link to buy: https://www.amazon.com/Youtility-Smart-Marketing-about-Help/dp/1591846668

Ratings: 4.6 out of 5 stars (from 257 reviews)

Best Sellers Rank: #218,665 in Books

#152 in Market Research Business (Books)

#337 in Marketing & Consumer Behavior

#2,801 in Behavioral Sciences (Books)