Jab, Jab, Jab, Right Hook
Gary Vaynerchuk is a New York Times bestselling author and the chairman of VaynerX, a modern day communications company, as well as the active CEO of VaynerMedia, a modern global creative and media agency intended to generate business outcomes for their clients. He is a well-known public speaker and an active investor, with stakes in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber.
Gary Vaynerchuk, New York Times bestselling author and social media specialist, gives hard-won insights on how to connect with customers and overcome the competition. Among the best books on digital marketing, Jab, Jab, Jab, Right Hook is a blueprint for effective social media marketing strategies that combines the best elements of Crush It! and The Thank You Economy.
Managers and marketers plan for the "correct hook"—their next sale or campaign that will outperform the competition—when they create their social media plans. Even organizations who are committed to jabbing—patiently engaging with customers to create the relationships necessary for successful social media campaigns—want to land the knockout punch that will knock out their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and produce immediate results. Unless, of course, they don't.
The winning mix of jabs and right hooks has changed as a result of enormous change and proliferation in social media platforms. Vaynerchuk demonstrates that, while communication is still important, context is more important than ever. It's not just about creating high-quality material; it's about creating high-quality content that's properly tailored to specific social media platforms and mobile devices—stuff designed specifically for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Author: Gary Vaynerchuk
Link to buy: https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X
Ratings: 4.6 out of 5 stars (from 2485 reviews)
Best Sellers Rank: #33,360 in Books
#56 in Web Marketing (Books)
#104 in E-commerce Professional (Books)
#364 in Entrepreneurship (Books)
