Epic Content Marketing

Joe Pulizzi is the content marketing "godfather." He founded the Content Marketing Institute, the largest in-person international content marketing event, and Chief Content Officer magazine. Joe has spoken in over 200 cities and ten countries to advance the practice of content marketing. Joe also writes one of the world's most prominent content marketing blogs.

How do you cut through the congestion of noise, turbulence, and bad information that is currently clogging your consumers' digital space?

Joe Pulizzi, one of the world's greatest content marketing specialists, demonstrates how to attract prospects and consumers by generating information and material they want to connect with. Sellers can no longer interrupt the clients with subpar content (or sales messaging) that they don't care about.

Epic Content Marketing walks you through the process of creating tales that inform, entertain, and compel people to act—all without telling them to. Epic content delivered to the right person at the right moment is the only way to fully capture customers' hearts and minds. It's how you establish your company as an industry authority. It's what customers share and discuss.

Among the best books on digital marketing, Epic Content Marketing has everything you need to do the following:

• Determine your content niche to attract and retain customers.
  
• Create and refine your content marketing mission statement.
  
• Create a system for creating and curating amazing content.
  
• Discover how to use social and email channels to build and increase your audience.
  
• Track the effectiveness of your content and raise your content marketing spend.
  

With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other major organizations are utilizing content to drive spectacular sales, this game-changing guide equips you with everything you need to begin generating and spreading content that leads directly to increased profitability and growth.

Whether you're a Fortune 500 CMO, a digital marketer, or an entrepreneur, Epic Content Marketing equips you with the tools you need to crush the competition. Begin your incredible quest right now!

Author: Joe Pulizzi

Link to buy: https://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894

Ratings: 4.6 out of 5 stars (from 320 reviews)

Best Sellers Rank: #114,567 in Books

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