The Art of SEO
Stephan Spencer is a popular author, bestselling SEO guru, Internet entrepreneur, and sought-after professional speaker. He is the author of Google Power Search and the coauthor of The Art of SEO and Social eCommerce, all of which are available through O'Reilly.
Eric Enge is the founder and CEO of Stone Temple Consulting, a top SEO agency that services a diverse range of clients, including several Fortune 100 organizations. He contributes frequent columns to Search Engine Land and Search Engine Watch, as well as feature articles to SEOmoz.
Jessie Stricchiola began her search engine optimization career in 1997 as the creator of Alchemist Media, Inc., a San Francisco search engine marketing company.
Three recognized search engine optimization specialists discuss recommendations and creative approaches to help you create and execute a thorough SEO campaign. This third edition of The Art of SEO, along with an assortment of successful approaches ranging from basic to advanced, prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have transformed the SEO environment.
Novices will receive comprehensive SEO training, while seasoned SEO practitioners will gain a comprehensive reference to assist continued engagements.
- Understand SEO's many nuances and complications
- Investigate the fundamental concepts and inner workings of search engines.
- Recognize the importance of social media, user data, and links.
- Discover techniques for tracking outcomes and measuring success.
- Investigate the implications of Google's Panda and Penguin algorithms.
- Consider mobile, local, and vertical SEO options.
- Create a capable SEO staff with well defined duties.
- Take a look at the future of search and the SEO industry.
Author: Eric Enge, Stephan Spencer and Jessie Stricchiola
Link to buy: https://www.amazon.com/Art-SEO-Mastering-Search-Optimization/dp/1491948965/
Ratings: 4.4 out of 5 stars (from 212 reviews)
Best Sellers Rank: #95,646 in Books
#3 in Website Analytics
#20 in E-Commerce (Books)
#20 in Online Internet Searching
