Permission Marketing

Seth Godin, Yahoo! Inc.'s Vice President of Direct Marketing, is in charge of Yahoodirect !'s marketing, permission marketing, and Internet promotions. Godin is the author and co-author of several best-selling business books, including E-Marketing, the first book published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a groundbreaking business reference book; and Permission Marketing: Turning Strangers into Friends and Friends into Customers.

Whether it's a TV advertisement that interrupts our favorite show or a telemarketing phone call that interrupts a family dinner, traditional advertising is designed to divert our attention away from whatever we're doing. Interruption Marketing, as Seth Godin calls it, is no longer effective, as corporations are realizing.

Rather of upsetting potential customers by interfering with their most valuable commodity—time—Permission Marketing provides consumers with incentives to accept advertising voluntarily. This Internet pioneer is now introducing a fundamentally new way of thinking about advertising items and services. Permission Marketing enables organizations to cultivate long-term relationships with clients, generate trust, boost brand awareness – and dramatically improve the odds of making a sale – by reaching out solely to those individuals who have indicated an interest in knowing more about a product.

Author: Seth Godin

Link to buy: https://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360

Ratings: 4.4 out of 5 stars (from 544 reviews)

Best Sellers Rank: #179,263 in Books

#56 in Search Engine Optimization

#217 in Customer Relations (Books)

#255 in Advertising (Books)