Gentle Monster

Gentle Monster is one of the best Luxury Korean Fashion Brands. Hankook Kim founded the statement eyewear company in 2011, and it is popular not just in South Korea, but also in other Asian nations, the Middle East, Europe, and America. Rihanna, Billie Eilish, Tilda Swinton, Beyoncé, and Jun Ji-hyun (also known as Gianna Jun) are among the celebrities who have worn Gentle Monster.

The brand is well-known for collaborating with numerous artists and designers, and has released products in conjunction with Alexander Wang, Kris Wu, and Jennie of Blackpink. In 2019, it collaborated with the Chinese technology company Huawei to develop smart eyewear with various speech functions and touch controls.

The company is also known for transforming its storefronts into cultural centers. Gentle Monster, for example, transformed its New York City flagship store into an aquatic experience called Grand Blue for a few months in 2016. The installation, built in conjunction with aquarium designer Justin Muir and glass sculptor Ivan Lee Mora, was inspired by the French film Le Grand Bleu.

Address: 1F Starfield Hanam, 750, Misa-daero, Hanam-si, Gyeonggi-do, South Korea

Founder: Hankook Kim

Founded: 2011

Website: https://www.gentlemonster.com/us/