YUUL YIE

Sunyuul Yie founded Yuul Yie in 2010 under the moniker Ma Vie En Rose before altering it to Yuul Yie. The handmade shoe firm is recognized for its unique heels and sculpture-like shoe patterns. In reality, Yuul Yie's heels are what set her apart from the crowd. The heels are produced in a variety of geometric shapes and designs inspired by cubes, stones, corals, and the Arabic alphabet. Consider the Trophy 70mm leather sandals, which have a mid-high block heel that resembles a sphere atop a cuboid. Or the Lemon 'Doreen slingback' shoes, which have a stiletto point made of a pearl. The brand's most well-known model is its distinctive Y-shaped trapezoid thick heel.

Its lines range from mules to pumps, with intricate design on each. The leather is from Italy, while the shoes are produced in Seoul. Yuul Yie shoes are available in several luxury boutiques in the UK, Italy, France, and the United States, including Harvey Nichols, Nordstrom, and Luisaviaroma.

In 2015, Yie, who studied women's fashion at Esmod Seoul, debuted a second line, YY by Yuul Yie. YY produces more accessible items whereas Yuul Yie continues to cater to the high-end luxury footwear industry. Yie has also ventured into jewelry and handbags.

Address: 12 Seongsui-ro 12-gil, Seongdong-gu, Seoul

Founders: Sunyuul Yie

Founded: 2010
Instagram: https://www.instagram.com/yuulyie_official/