WE11DONE

WE11DONE is a popular fashion brand that produces both men's and women's clothing, footwear, and accessories. The brand's aesthetic is heavily influenced by streetwear culture and is known for its bold designs and use of premium materials.

K-pop star G-Dragon’s sister Dami Kwon joined forces with her friend Jessica Jung to launch this high-end fashion brand in 2016. The name WE11DONE, which is pronounced “well done”, was inspired by the 11 team members of Kwon and Jung’s concept shop Rare Market with which the label began as an in-house line. Today, the streetwear label is globally renowned and has marked its presence at prestigious events such as the Paris Fashion Week in 2020.

Top global retailers such as Net-a-Porter and Saks host collections by WE11DONE. Its recent 2021 Spring/Summer collection boasts dresses for both men and women. Among them are polos and knit dresses in splendid towel-inspired fabrics of sun-bleached colour.

WE11DONE has collaborated with several high-end brands, including Nike, Ambush, and Levi's. One of the brand's most notable collaborations was with Parisian luxury brand Balenciaga, which resulted in a limited-edition collection that was sold exclusively at colette, a popular Parisian boutique. In addition to its fashion offerings, WE11DONE has also opened several concept stores in Seoul, including its flagship store in the trendy Gangnam district. These stores offer a range of lifestyle products, including books, homewares, and music.

Address: 1F 43, Apgujeong-ro 10-gil, Gangnam-gu, Seoul, South Korea
Founders: Dami Kwon and Jessica Jung

Founded: 2008
Website: https://www.we11-done.com/