Wnderkammer
Wnderkammer is a fashion brand that is based in Seoul, South Korea. The brand was founded by designer Hyejin Hong in 2014. Wnderkammer's designs are inspired by art, music, and street culture, and the brand is known for its bold, avant-garde aesthetic. The designs are modern, minimalistic, basic, and immediately wearable, as described by the brand as "understated charisma." She is inspired by artists such as ballet dancers. The womenswear label is noted for incorporating natural and eco-friendly textiles in their items, such as lyocell, silk, and cotton.
Wnderkammer has gained a following among fashion enthusiasts around the world and has been featured in publications such as Vogue and Harper's Bazaar. The brand has also collaborated with other fashion brands, including Reebok and G-SHOCK. Wnderkammer has several locations in Seoul, including its flagship store in the trendy Garosugil district.
Its latest collection has its footing in Bauhaus in Dessau, Germany, and is inspired by the works of architects and industrial designers Le Corbusier, Florence Knoll and Joe Colombo. The designs are based on the themes of sustainability, reasonability and beauty. Among celebrities, acclaimed actresses Doona and Park Jung-ah have been spotted in Wnderkammer creations.
Address: 4F, 85 Jahamun-ro, Jongno-gu, Seoul, South Korea
Founders: Hyejin Hong
Founded: 2014
Website: https://wnderkammer.com/