The Volon

Eujung Jang, often known by her initials E.J., founded the premium handbag business in 2013 and debuted its first collection in Paris that same year. E.J., who graduated in music, also learnt the business of architecture at her family's interior design firm before founding the brand. This education served as the foundation for her ideas and the creation of handbags with structural shapes and eye-catching colors.

The brand's name is derived from the phrase "Le volonté de tous" by 18th-century Genevan philosopher Jean-Jacques Rousseau, which means "the will of all." The bags come in metallic, pastel, and primary colors inspired by the works of modern artists like Cecily Brown.

The Volon has been influenced by Korean tradition and components of its culture. The 'Cindy Flower' purse is inspired by the Hanbok outfit. The 'Gabi' from its Spring/Summer 2020 Resort collection, on the other hand, is inspired by the Korean traditional shell-shaped fortunate bag. The Volon is available at high-end shops like as Net-a-Porter and Farfetch. Influencers such as Miroslava Duma, Leandra Medine, and Gilda Ambrosio, to name a few, have also endorsed it.

Address: 4F, 741 Nonhyeon-ro, Gangnam-gu, Seoul, Korea 135-812
Founders: Eujung Jang
Founded: 2013

Website: https://www.thevolon.com/