How Would You Describe Our Company Culture?
You may improve your employer branding efforts by paying attention to how departing employees respond to this question. Instead of a specific example, you want to know the general pattern that your departing employees notice when you ask them this question.
You may encounter some outliers (such as responses from staff members who are distressed or have a negative opinion of the organization), but with time you'll begin to recognize your corporate culture. From there, you will have a clear understanding of the business' operating environment, including whether it is appropriate or not and, if not, what can be done to fix it.
You can use the positive aspects of the responses that arise based on recurrent themes to enhance how job searchers see your business. For instance, if 50 employees state that the corporate culture is open and honest (or words to that effect), and 10 employees state that it is something different, that provides you a reasonably good indication of how your company is seen. The bad, on the other hand, needs to be addressed if departing employees continually bringing it up. This can be seen as one of the Best Exit Interview Questions for Employers to Ask.