During Covid-19, marketing agency In the Company of Huskies created "Conversation Piece," a series of outdoor light projections projected onto Dublin landmarks to raise awareness of men's mental health. While one in three men felt lonely throughout Covid, nearly half were never asked about it, according to the accompanying film.

"Brought together some of Ireland's best artists to share their personal experiences of mental health, and to produce digital artwork inspired by them," according to the campaign, which won the prize for Best Use of Digital OOH at The Drum Awards for Digital Advertising 2021.

Conversation Piece's success is due in part to its larger-than-life scale, which was achieved by cleverly projecting text onto existing landmarks. The image was completed by a series of short videos showcasing each location and carrying a portion of the Movember message.

JCDecaux developed the Pash Rash Bus Stop Ads. JCDeceaux is the world's largest outdoor advertising company, so it's no surprise that they've come up with a creative Movember marketing strategy. Outside The Galeries shopping mall on George Street in Sydney, Australia, the company installed a high-tech bus stop ad.

Men on the street were asked to come up to the ad space and have their mustaches scanned with facial recognition technology. Those with a sufficiently bushy mustache received a sample of Movember Rain, a skin treatment designed to relieve "pash rash," which is produced by kissing a man with a stubbly face and causes irritation around the lips.

The campaign not only drew a lot of media attention for its tongue-in-cheek wit, but it also effectively publicized a new cash stream for the Movember NPO.

Movember & MayEight is created by Cummins&Partners.

While Movember is most known for its eponymous month, the organization runs promotions all year. It teamed up with Cummins&Partners to promote the "MayEight" project.

"MayEight is about helping guys to keep these ties since meeting up with your buddies is good for your mental health," says Charlotte Web, director of the Movember Foundation in the Asia Pacific.

Simple vector drawings on black backgrounds were used in the campaign to encourage guys to make and keep plans to hang out. “It’s a simple action that makes such a huge difference to men’s future”, Web says, “[by] steering them away from social isolation and providing them with a support network.”

MATTA creates "Whatever you grow will save a bro". MATTA, an advertising firm located in the United Kingdom, created Movember's 2019 ad campaign. A variety of short movies were used in the campaign, as well as more flashy media like billboards and banners.

From the bushiest to the patchiest mustaches, the campaign strives to highlight them all. For many men, growing a mustache can be a self-conscious experience. "The campaign tries to allay these fears by emphasizing Movember's ultimate importance: that raising awareness of our charity and its causes—prostate cancer, testicular cancer, and mental health—can transform lives forever."

The campaign's popularity is almost doubt due in part to this "everyman" attitude, which fits with Movember's traditional self-deprecating sense of humor.

Movember published a series of three films called Unmute - Ask Him by Cummins&Partners in 2017 to coincide with World Suicide Prevention Day (September 10th). One of Movember's key goals is to raise awareness about suicide. It's a leading cause of premature death in men that, sadly, gets little attention.

The Unmute campaign ads are shot in the form of a how-to video, such as filling a propane tank or mending a tire. After a brief pause, viewers are encouraged to "unmute" in order to hear what's really going on. The men share some mental health concerns they're dealing with over the generally ordinary pictures in the film.

The ad aims to highlight the reality that many men have difficulty communicating their thoughts and feelings, as well as the importance of asking men how they're doing.

The three films have received over 3 million online views and helped 58,000 people make their way to Movember.com.

Admix's In-Play Movember Ads are one of the products to advertise the Movember Campaign. Product placement is no longer solely the domain of television. Admix is a cutting-edge advertising firm that specializes in "in-play" advertising, which refers to advertisements and product placement in video games.

Movember partnered with Admix to include its distinctive mustache branding in games such as Ultimate Car Driving Sim, Traffic Tour, Drive Ahead, TiMX, and more. "Reaching consumers when they're most engaged with relevant advertising that doesn't disrupt gameplay is the ideal method for charities and companies to offer impactful messages and brand uplift," said Michael Silberberg, Admix's VP of Global Agency Partnerships.

i.d.e.a's Harry Mustachio: Don't Be a Stachehole was featured in Movember's 2014 annual campaign. The campaign began with a single video, designed as a primetime documentary about Harry Mustachio, a delightfully mustachioed muppet-style puppet. He is ridiculed by children, pursued by dogs, and generally has a difficult time because he was born "completely dressed, with the ability to converse, and with a perfectly formed mustache."

But Harry manages to get away from it all and ends up in—you guessed it—Motown! There are plenty of starches here, and Harry discovers his calling as a "Movangelist." The rest of the ad consists of films of the Mustachio puppet going out into the streets and interviewing regular people about who they think has the best mustache (Magnum, P.I., Hulk Hogan, and Tom Selleck are all favorites), as well as reminding them about Movember's objective.

This one is a tearjerker, Father & Son by Jung von Matt/Spree Berlin. Father & Kid, a Movember campaign created by German agency Jung von Matt/Spree Berlin in 2016, alternates between joyous photos of a father and his son growing up and the poignant and heartbreaking image of a younger man's hand clutching an older one over hospital sheets. The music is emotive and romantic, and the back-and-forth creates a profoundly foreboding contrast.

The shocking surprise is that the man in the hospital bed is the son in the end. The video concludes, "Too many sons die before their fathers." "Join the men's health movement right now."

Campaigns like this stand in stark contrast to Movember's lighter and more humorous side, but they resonate because they remind people that Movember's objective is serious. That incongruity just adds to the appeal of Father and Son.

Be a Hero was produced by BBDO, a multinational advertising agency that has earned a flood of honors over the years, many of which belie a quirky sense of humor. The three print ads from their Movember campaign in 2014 are great examples.

Each one stars an improbable everyman as the protagonist of a racy romance novel or cheesy direct-to-video film. Each of the atypical male heroes is accompanied by a lovely young lady.

To go along with this advertising, BBDO made a short video called Josh. Another heroic cliché appears in the film: a fireman rescuing a helpless kitten from a tree.

But, in a swarthy baritone, our conventional hero reminds us that not all heroes wear capes (or suspenders). The camera swings out to reveal Josh, who has a spotty mustache that is extremely immature. Josh's girlfriend doesn't like the look, but she can't help herself when a comparison is made between Josh and any battle-scarred military hero.

The messaging here employs an age-old marketing strategy: sex sells. Movember's comic approach to manhood fits in wonderfully with beautiful women crooning over common men. The video also emphasizes a key concept from the Movember campaign: that anybody and everyone can be a hero.

Spot the Signs, another MATTA invention, focuses on mental health, emphasizing the necessity of keeping an eye on our friends, lovers, and bros for behavioral changes that could indicate more serious issues. In November of this year, the short film was released.

The video depicts a group of men whose actions contradict a visual statement in the video clip. A man with a "Sleeps like a Log" tattoo, for example, or a "King of the Group Chat" sticker on his iPhone case ignores messages from friends.

The video was part of a wider Movember effort that promoted ALEC, an abbreviation that stands for Ask, Listen, Encourage Action, and Check in.