In-Play Movember Ads
Admix's In-Play Movember Ads are one of the products to advertise the Movember Campaign. Product placement is no longer solely the domain of television. Admix is a cutting-edge advertising firm that specializes in "in-play" advertising, which refers to advertisements and product placement in video games.
Movember partnered with Admix to include its distinctive mustache branding in games such as Ultimate Car Driving Sim, Traffic Tour, Drive Ahead, TiMX, and more. "Reaching consumers when they're most engaged with relevant advertising that doesn't disrupt gameplay is the ideal method for charities and companies to offer impactful messages and brand uplift," said Michael Silberberg, Admix's VP of Global Agency Partnerships.