Pash Rash Bus Stop Ads

JCDecaux developed the Pash Rash Bus Stop Ads. JCDeceaux is the world's largest outdoor advertising company, so it's no surprise that they've come up with a creative Movember marketing strategy. Outside The Galeries shopping mall on George Street in Sydney, Australia, the company installed a high-tech bus stop ad.

Men on the street were asked to come up to the ad space and have their mustaches scanned with facial recognition technology. Those with a sufficiently bushy mustache received a sample of Movember Rain, a skin treatment designed to relieve "pash rash," which is produced by kissing a man with a stubbly face and causes irritation around the lips.

The campaign not only drew a lot of media attention for its tongue-in-cheek wit, but it also effectively publicized a new cash stream for the Movember NPO.