Unmute - Ask Him

Movember published a series of three films called Unmute - Ask Him by Cummins&Partners in 2017 to coincide with World Suicide Prevention Day (September 10th). One of Movember's key goals is to raise awareness about suicide. It's a leading cause of premature death in men that, sadly, gets little attention.

The Unmute campaign ads are shot in the form of a how-to video, such as filling a propane tank or mending a tire. After a brief pause, viewers are encouraged to "unmute" in order to hear what's really going on. The men share some mental health concerns they're dealing with over the generally ordinary pictures in the film.

The ad aims to highlight the reality that many men have difficulty communicating their thoughts and feelings, as well as the importance of asking men how they're doing.

The three films have received over 3 million online views and helped 58,000 people make their way to Movember.com.