Conversation Piece

During Covid-19, marketing agency In the Company of Huskies created "Conversation Piece," a series of outdoor light projections projected onto Dublin landmarks to raise awareness of men's mental health. While one in three men felt lonely throughout Covid, nearly half were never asked about it, according to the accompanying film.

"Brought together some of Ireland's best artists to share their personal experiences of mental health, and to produce digital artwork inspired by them," according to the campaign, which won the prize for Best Use of Digital OOH at The Drum Awards for Digital Advertising 2021.

Conversation Piece's success is due in part to its larger-than-life scale, which was achieved by cleverly projecting text onto existing landmarks. The image was completed by a series of short videos showcasing each location and carrying a portion of the Movember message.