Harry Mustachio: Don’t Be a Stachehole

i.d.e.a's Harry Mustachio: Don't Be a Stachehole was featured in Movember's 2014 annual campaign. The campaign began with a single video, designed as a primetime documentary about Harry Mustachio, a delightfully mustachioed muppet-style puppet. He is ridiculed by children, pursued by dogs, and generally has a difficult time because he was born "completely dressed, with the ability to converse, and with a perfectly formed mustache."

But Harry manages to get away from it all and ends up in—you guessed it—Motown! There are plenty of starches here, and Harry discovers his calling as a "Movangelist." The rest of the ad consists of films of the Mustachio puppet going out into the streets and interviewing regular people about who they think has the best mustache (Magnum, P.I., Hulk Hogan, and Tom Selleck are all favorites), as well as reminding them about Movember's objective.