Movember & MayEight

Movember & MayEight is created by Cummins&Partners.

While Movember is most known for its eponymous month, the organization runs promotions all year. It teamed up with Cummins&Partners to promote the "MayEight" project.

"MayEight is about helping guys to keep these ties since meeting up with your buddies is good for your mental health," says Charlotte Web, director of the Movember Foundation in the Asia Pacific.

Simple vector drawings on black backgrounds were used in the campaign to encourage guys to make and keep plans to hang out. “It’s a simple action that makes such a huge difference to men’s future”, Web says, “[by] steering them away from social isolation and providing them with a support network.”