Whatever you grow…

MATTA creates "Whatever you grow will save a bro". MATTA, an advertising firm located in the United Kingdom, created Movember's 2019 ad campaign. A variety of short movies were used in the campaign, as well as more flashy media like billboards and banners.

From the bushiest to the patchiest mustaches, the campaign strives to highlight them all. For many men, growing a mustache can be a self-conscious experience. "The campaign tries to allay these fears by emphasizing Movember's ultimate importance: that raising awareness of our charity and its causes—prostate cancer, testicular cancer, and mental health—can transform lives forever."

The campaign's popularity is almost doubt due in part to this "everyman" attitude, which fits with Movember's traditional self-deprecating sense of humor.