Father & Son

This one is a tearjerker, Father & Son by Jung von Matt/Spree Berlin. Father & Kid, a Movember campaign created by German agency Jung von Matt/Spree Berlin in 2016, alternates between joyous photos of a father and his son growing up and the poignant and heartbreaking image of a younger man's hand clutching an older one over hospital sheets. The music is emotive and romantic, and the back-and-forth creates a profoundly foreboding contrast.

The shocking surprise is that the man in the hospital bed is the son in the end. The video concludes, "Too many sons die before their fathers." "Join the men's health movement right now."

Campaigns like this stand in stark contrast to Movember's lighter and more humorous side, but they resonate because they remind people that Movember's objective is serious. That incongruity just adds to the appeal of Father and Son.