Bargaining for Advantage: Negotiation Strategies for Reasonable People

Bargaining for Advantage: Negotiation Strategies for Reasonable People was written by G. Richard Shell and published in 2001 in collaboration with Penguin House of Publishing. This book is regarded as one of the best books on negotiation you should read.

According to the author, negotiation is 90% dependent on the negotiators' preparation. There were many misconceptions about negotiation and bargaining, which she attempted to address by providing various stories and a step-by-step overview of the negotiation and bargaining process.

Shell wrote it exceptionally well and provided numerous concrete examples in her publication. Furthermore, the author has laid out a detailed and methodical strategy for improving your negotiation skills, and an appendix contains a thorough assessment for determining your own unique style and preferences.

Important Takeaways:

• The author emphasizes the hidden patterns and psychology of people that govern their bargaining skills.
• Various grave danger situations, such as hostage situations, high-stakes business deals, and so on, have been explained as stories to provide a realistic scenario of bargaining.
• A comprehensive examination of the negotiation process, from preparation to conclusion.

Author: G. Richard Shell

Link to buy: https://www.amazon.com/Bargaining-Advantage-Negotiation-Strategies-Reasonable/dp/0143036971/