Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini's book was first published in 2016 in collaboration with Random House. Among the best books on negotiation, the main focus of Pre-Suasion: A Revolutionary Way to Influence and Persuade is to establish the importance of persuasion in bargaining and negotiating situations. The author has focused on the human psychology of bargaining using various case studies. He delivered a message to the readers in which he connected human psychology with persuasion and negotiation skills.

What distinguishes effective communicators from truly effective persuaders? Robert Cialdini explains how to prepare people to be receptive to a message before they experience it, using the same rigorous scientific research and accessibility that made his Influence an iconic bestseller. Only optimal pre-suasion results in optimal persuasion. To put it another way, in order to change "minds," a pre-suader must also change "states of mind."

Cialdini's Pre-Suasion, named a "Best Business Book of 2016" by the Financial Times and "compelling" by The Wall Street Journal, draws on his extensive experience as the most cited social psychologist of our time to explain the techniques a person should use to become a master persuader. According to Cialdini, it is not necessary to change a listener's attitudes, beliefs, or experiences; all that is required is for a communicator to redirect the audience's focus of attention before a relevant action.

Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda, from studies on advertising imagery to treating opiate addiction, from Berkshire Hathaway's annual letters to the annals of history. He demonstrates how the artful diversion of attention leads to successful pre-suasion and primes your target audience to say "Yes." According to Forbes, his book is required reading for anyone interested in scientifically based business strategies...and is destined to become an instant classic. Anyone in business, from the CEO to the most junior salesperson, should have it on hand.

Important Takeaways:

• Various case studies and stories assist the reader in putting themselves in the shoes of the observer and understanding how human psychology changes before, during, and after negotiation.
• Persuaders are successful in negotiations not only because of what they say or how they react, but also because of what they do prior to the discussion.

Author: Robert Cialdini Ph.D.

Link to buy: https://www.amazon.com/dp/1501109804