Getting to Yes: Negotiating Agreement Without Giving In
This negotiation skills book was first published in 1981, 35 years ago. Roger Fisher and William L. Ury wrote the best-selling nonfiction book. It has been updated several times since then. Bruce Patton co-wrote the 1991 update, and the book has been on the Business Week bestseller list for many years.
If you are new to the world of negotiations, this edition is for you. Getting to Yes: Negotiating Agreement Without Giving In clarifies your negotiation concepts and teaches you how great negotiators think. This edition uses examples to show you the kinds of mistakes you might make during the negotiation process. Because the book teaches these lessons through real-life examples, you will never forget to avoid these blunders.
Important Takeaways:
- It covers every fundamental lesson that any negotiator would have learned.
- This negotiation book emphasizes not bargaining over positions, keeping people separate from the problem and focusing on objective criteria.
- It also clarifies the well-known concept of the best alternative to a negotiated agreement.
- These concepts are illustrated in such a way that if you only go through them once, you'll be as good as knowing how to negotiate. It is an absolute must-read!
Author: Roger Fisher and William L. Ury
Link to buy: https://www.amazon.com/dp/0140065342
