Cost and Economics in Pricing Strategy

What price point should you set for your goods and services? Businesses have traditionally responded to this issue by citing the price of producing or delivering their goods and services. This course explains the economic justification for cost-based pricing as well as its benefits and drawbacks. The course, which was created at the Darden School of Business at the University of Virginia and is taught by world-class Darden faculty and global pricing specialists from the Boston Consulting Group, gives you the practical and evidence-based models and techniques you need to set prices that maximize your profits.

By the end of this course, you'll be able to: Use your understanding of fundamental economics to determine better pricing; Recognize instances of price discrimination—offering the same product at various prices to various customers—and suggest tactics to boost sales and profitability; To determine the effect of price on demand, compute three different forms of price elasticities; Examine and use various pricing models.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines
• Beginner Level: Some familiarity with business is helpful, but not required.
• Approx. 12 hours to complete
• Subtitles: French, Portuguese (European), Russian, English, Spanish, Romanian