Marketing Mix Implementation Specialization

This Specialization will delve into the marketing mix and the necessary skill set to put effective marketing strategies into practice. Join it to learn more about the 4Ps—Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy, and Retail), and Promotion—the four core ideas of the marketing mix model (Communication Strategies, PR, and Advertising). In order for you to quickly apply the skills you learn to your employment or a company idea you are considering launching, the course's main emphasis is on implementation.

You will have the chance to put what you have learned in this specialization into practice by putting a real product through the marketing mix in the Capstone Project after finishing the four courses.

This course is offered by IE Business School. The leaders of the future develop their ideas at the renowned IE Business School, where they also study to become global citizens. For more than 40 years, IE Business School has supported innovation and change within businesses by giving managers the entrepreneurial attitude that creates jobs, income, and a positive social impact.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines
• Beginner Level: No prior experience required.
• Approximately 6 months to complete: Suggested pace of 3 hours/week
• Subtitles: English, Chinese (Traditional), Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, Spanish, Mongolian