Customer Value in Pricing Strategy

The conventional method of cost-based pricing works to cover expenses, but it fails to generate income. If you know what your customers are ready to spend and can use psychology to build better deals and discount programs, you can really price your products in a way that boosts sales. This course will teach you how to set a product's price based on the perceived worth of the product by your target market and the psychology of why they buy it. This course, which was created at the Darden School of Business at the University of Virginia and is taught by world-class Darden faculty and global pricing specialists from the Boston Consulting Group, offers a thorough understanding of value-based pricing and demonstrates how to apply it to increase revenue.

After finishing this course, you'll be able to: Use your understanding of consumer value to price things by the end of this course; Utilize fundamental methods of value-based pricing to guide your price decisions; Utilize models to assess client willingness to pay (surveys, conjoint analysis, other data); Utilize your understanding of consumer psychology to determine prices that will benefit both buyers and sellers.

This course offers:

• Shareable Certificate: Earn a Certificate upon completion
• 100% online courses: Start instantly and learn at your own schedule.
• Flexible Schedule: Set and maintain flexible deadlines.
• Course 2 of 4 in the: Pricing Strategy Optimization Specialization
• Beginner Level: Some familiarity with business is helpful, but not required.
• Approx. 15 hours to complete
• Subtitles: English