Price to Profit: Psychology & Science of Pricing

You will learn about the science and psychology of pricing in this course using marketing psychology principles. Since price is what generates your revenue, having a thorough understanding of how customers perceive price will help you gain clients and increase revenue. Your pricing strategies are effective tools you may use to boost sales and, more crucially, profits. This course is useful and practical. Along with the knowledge of price experts and scholars, it delves deeply into scientific study on psychology and pricing. I have gathered for you a variety of techniques and considerations to help you coordinate your pricing strategies in each given circumstance or context, in addition to the tips and tricks to manipulate customers' perceptions of price.

Did you know that a 1% price increase can result in an 11% increase in profit? Therefore, in this course, you will learn about how to raise your fees while still maintaining a win-win relationship with your clients.

This course offers:

• 2.5 hours of on-demand video
• 1 article
• Full lifetime access
• Access on mobile and TV
• Certificate of completion