Pricing Strategy Optimization Specialization
You will learn how to increase price realization and maximize profitability in this Specialization. Learn from instructors at the University of Virginia Darden School of Commercial and worldwide pricing specialists from Boston Consulting Group who offer the frameworks, tricks, and techniques that are employed in both the business and academic worlds. In order to develop your grasp of the strategic power of price, it will examine pricing through the three "lenses" of cost and economics, customer value, and competition, which are distinctive to BCG and have stood the test of time. With a portfolio-building presentation that showcases your strategic pricing skills, you'll graduate from the Specialization.
You will practice setting profit-maximizing prices to increase price realization in a variety of real-world scenarios by using the concepts, tools, and techniques covered in each course—from basic economics techniques to knowledge of customer segments, willingness to pay, and customer decision-making to analyze of market prices, share, and industry dynamics.
This course offers:
- Shareable Certificate: Earn a Certificate upon completion
- 100% online courses: Start instantly and learn at your own schedule.
- Flexible Schedule: Set and maintain flexible deadlines.
- Beginner Level: Some familiarity with business is helpful, but not required.
- Approximately 4 months to complete: Suggested pace of 3 hours/week
- Subtitles: English, French, Portuguese (European), Russian, Spanish, Romanian
Coursera Rating: 4.8/5
Enroll here: https://www.coursera.org/specializations/uva-darden-bcg-pricing-strategy
