Pricing Strategy
One of the most crucial yet least understood marketing choices is pricing. Learn and put into practice principles, methods, and the most recent theories on evaluating and establishing pricing strategies. Examine how businesses try to extract value from the money they make in addition to earnings.
After completing this course, you will be able to contribute to the creation of pricing strategies for your company's or your own products and services. This course takes a highly practical approach that is immediately applicable to your day-to-day work life, with an added focus on price dynamics and the response to and by competitors.
You will be led through four sessions by Martin Boehm, an IE professor and dean of the business school with more than ten years of expertise. The importance of pricing and how it may ultimately impact the bottom line are the first topics covered in this course. The next section discusses techniques for determining the best price for your product, followed by a discussion of price discrimination: should all of your items use the same pricing strategy or should you make adjustments based on the consumer segment? Finally, it examines pricing psychology and customer manipulation strategies for getting the best price for your goods.
This course offers:
- Shareable Certificate: Earn a Certificate upon completion
- 100% online courses: Start instantly and learn at your own schedule.
- Flexible Schedule: Set and maintain flexible deadlines
- Course 2 of 5 in the: Marketing Mix Implementation Specialization
- Approx. 14 hours to complete
- Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, Korean, German, Russian, English, Spanish
Coursera Rating: 4.6/5
Enroll here: https://www.coursera.org/learn/pricing-strategy
