Market and Competition in Pricing Strategy

This is one of the Best Online Pricing Courses. You might not be maximizing your revenue if you haven't thought about what the competition is charging. You may affect price and margins by taking the time to analyze the market. You will learn how to implement competitive pricing in this course while avoiding frequent legal issues associated with market-based pricing. Additionally, you will learn how to anticipate, affect, and react to pricing adjustments made by rivals. This course, which was created at the Darden School of Business at the University of Virginia and is taught by top-tier Darden faculty and global pricing specialists from the Boston Consulting Group, offers a thorough understanding of market-based pricing and shows students how to apply it to increase revenue.


This course is offered by The University of Virginia. The University of Virginia, a prestigious school of higher learning, provides exceptional academics, instructors of the highest caliber, and a motivating, encouraging environment. The University, which Thomas Jefferson founded in 1819, is inspired by his ideal of research, invention, and the development of each student's full potential. Global students get the chance to study with eminent academics and thought leaders through these courses.


This course offers:

  • Shareable Certificate: Earn a Certificate upon completion
  • 100% online courses: Start instantly and learn at your own schedule.
  • Flexible Schedule: Set and maintain flexible deadlines.
  • Course 3 of 4 in the: Pricing Strategy Optimization Specialization
  • Beginner Level: Some familiarity with business is helpful, but not required.
  • Approx. 12 hours to complete
  • Subtitles: English
Coursera Rating: 4.8/5
Enroll here: https://www.coursera.org/learn/uva-darden-bcg-pricing-strategy-market-competition


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