Influence, New and Expanded: The Psychology of Persuasion

The New York Times best-selling author of Pre-Suasion and one of the most renowned experts in the fields of persuasion and influence, Robert Cialdini, explains why people make decisions and how to use these principles ethically in both business and everyday situations in the latest edition of this bestseller. Cialdini demystifies influence and persuasion through memorable stories and relatable examples.

In Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini, you will discover Cialdini's universal principles of persuasion, as well as new research and applications to make you even more persuasive. Equally important, you'll learn how to defend yourself against unethical influence attempts.

The principles shared in this book are deceptively simple to understand and apply. More than 35 years of peer-reviewed evidence-based research in the field of influence and persuasion are contained within the pages, including a three-year study into what motivates people to persuade and be persuaded. Influence, New and Expanded is a comprehensive guide to using these principles to persuade others to support your goals.

Author: Robert B Cialdini PhD

Link to buy: https://www.amazon.com/gp/aw/d/0062937650