The first book on the list is possibly the most important book on persuasion and influence. Effective Influence: 65 Influence Based Experiments Explained to Make You More Effective was published in June 2021 and quickly became a global best-seller. This book, written by influence expert and keynote speaker Duncan Stevens, is widely regarded as the definitive guide to persuasion and influence. This is available in both soft back cover and Kindle format.

With over 75,000 words, this book is jam-packed with insights, analysis, and practical techniques and tools you can use to become more persuasive in your own life. If you are looking for a one-stop-shop for both a fascinating read and some genuine takeaways, you can’t miss this excellent book.

Effective Influence will assist you:

• Salespeople influence prospective customers
• Marketing consultants influence consumers
• Parents influence their children
• Coaches influence their players
• Managers influence their staff
• Leaders influence their followers

Author: Duncan Stevens

Link to buy: https://www.amazon.com/Effective-Influence-Based-Experiments-Explained-ebook/dp/B096ZWMY6K/

Nick Kolenda has developed a unique methodology for influencing people's thoughts based on cognitive psychology concepts. He has created a stage show that depicts this phenomenon as "mind reading." Millions of people around the world have watched his demonstrations.

For the first time, Methods of Persuasion reveals some of the secrets. You'll learn how to use these principles to influence both others' and your own opinions. This book reveals a highly effective 7-step persuasion technique based on research from the academic field of psychology:

• Step 1: Mold Their Perception
• Step 2: Elicit Congruent Attitudes
• Step 3: Trigger Social Pressure
• Step 4: Habituate Your Message
• Step 5: Optimize Your Message
• Step 6: Drive Their Momentum
• Step 7: Sustain Their Compliance

Methods of Persuasion will teach you the psychological underpinnings of each step. You'll learn how to apply the METHODS technique in your personal daily life to influence the thoughts, emotions, and behavior of others in almost any situation.

Author: Nick Kolenda

Link to buy: https://www.amazon.com/gp/aw/d/0615815650/

From new hires to senior management, everyone works in the office, at home, and in the boardroom. The ability to successfully influence, motivate, and influence others is a competitive advantage that will allow you to stand out and get what you want. It can be the deciding factor between the successful and the unsuccessful. You've all met people who are incredibly persuasive: no matter what the situation, they always seem to be able to persuade others to agree with them, follow their ideas, or do what they want them to. It appears to be completely effortless for some people. Perhaps they are so skilled at persuasion that it comes naturally to them. The good news for the rest of you is that you can learn and master persuasiveness.

Learn to harness the power of words, how to become a good listener, how to improve your memory, how to manage other people's attention, and how to recognize body language and other nonverbal signals. Persuasion will boost your persuasiveness and intuitive abilities, allowing you to accomplish more in all aspects of your personal and professional life.

Persuasion: The art of influencing people is based on James Borg's own experiences in advertising, sales, marketing, journalism, work psychology, and coaching, all of which are supported by applied behavioral and social psychology research. Because these are all tried-and-true techniques, his goal has been to simplify the persuasion process by demonstrating its application in real-world scenarios. Among the best books on influence and persuasion, the book teaches you how to present yourself and your ideas convincingly, as well as how to "read" other people more effectively, allowing you to be more persuasive and people to trust and like you.

Author: James Borg

Link to buy: https://www.amazon.com/Persuasion-Influencing-People-James-Borg/dp/0137005075/

You are all aware that, regardless of the tasks you perform in this fast-paced world, the majority of your success stems from persuading others to agree to your demands. Most people are unaware that there has been a significant amount of research conducted on influence and persuasion, which you can take and apply to your own lives. What motivates someone to agree to another's request? Yes! is jam-packed with practical advice based on current research that shows how persuasion psychology can be a valuable resource for anyone looking to improve their ability to influence others. The book is considered one of the best books on influence and persuasion you should read.

Yes! can assist you whether you are at the office, at home, or even online. It combines the counterintuitive ideas presented in the books Freakonomics and Does Anything Eat Wasps. The book is written to help you become more persuasive or for anyone who is curious about how the world works.

Author: Noah Goldstein, Steve J. Martin and Robert B. Cialdini

Link to buy: https://www.amazon.com/Yes-50-secrets-science-persuasion/dp/1846680166

The New York Times best-selling author of Pre-Suasion and one of the most renowned experts in the fields of persuasion and influence, Robert Cialdini, explains why people make decisions and how to use these principles ethically in both business and everyday situations in the latest edition of this bestseller. Cialdini demystifies influence and persuasion through memorable stories and relatable examples.

In Influence, New and Expanded: The Psychology of Persuasion by Robert Cialdini, you will discover Cialdini's universal principles of persuasion, as well as new research and applications to make you even more persuasive. Equally important, you'll learn how to defend yourself against unethical influence attempts.

The principles shared in this book are deceptively simple to understand and apply. More than 35 years of peer-reviewed evidence-based research in the field of influence and persuasion are contained within the pages, including a three-year study into what motivates people to persuade and be persuaded. Influence, New and Expanded is a comprehensive guide to using these principles to persuade others to support your goals.

Author: Robert B Cialdini PhD

Link to buy: https://www.amazon.com/gp/aw/d/0062937650

Many millions of people all over the world have improved their lives by following Dale Carnegie's advice. Dale Carnegie's book How to Win Friends and Influence People offers practical suggestions and strategies for breaking out of an emotional rut and living life to the fullest in a vibrant and engaging style.

His advice has stood the test of time and will demonstrate to those who follow it:

• Make friends quickly, easily, and quickly.
• You can raise your profile.
• Encourage others to follow your philosophy.
• Assist you in attracting new clients and customers
• Improve your public speaking skills and inspire your colleagues.

This classic book can help you improve your relationships and interactions with others. The book is among the best books on influence and persuasion.

Dale Carnegie laid the groundwork for personal confidence, business skills, and motivational techniques. His books, most notably How to Win Friends and Influence People, have sold thousands of copies worldwide and remain in high demand despite the ever-changing climate.

Author: Dale Carnegie

Link to buy: https://www.amazon.com/gp/aw/d/0671027034

Have you spent the majority of your time observing people around you outperform you both professionally and personally? Do you go to bars or meetings and see people confidently express their opinions and ideas to others who are hanging on every word they say? Do you ever wish you could communicate your ideas and messages as confidently and succinctly as they do?

How to Make People Do What You Want: Methods of Subtle Psychology to Read People, Persuade, and Influence Human Behavior takes the foundations of psychology and develops a strategy for success based on more than a decade of research and knowledge. Knowing how to persuade is equivalent to knowing how to communicate. It's a skill that allows people to get what they want, be heard, and steer their careers in the direction they want.

How to Make People Do What You Want: Methods of Subtle Psychology to Read People, Persuade, and Influence Human Behavior is the ideal book for anyone who has ever wanted to learn how to get their own way. Understand people through their words, gestures, and physical actions. Using proven psychological communication strategies, you can open others' minds to new ideas, allowing you to effectively influence and convince them by controlling their thoughts, feelings, and emotions, as well as their behavior.

The book is regarded as one of the best books on influence and persuasion. If you've ever tried to persuade your spouse to get a pet or upgrade your car, wished your boss would just listen to your ideas, or wanted to persuade people to do you a favor, this book has the strategies and techniques to help you!

Author: James W Williams

Link to buy: https://www.amazon.com/Make-People-What-Want-Communication/dp/B08NF1NG78/

Persuasion: How To Influence People explains in simple terms what people are doing differently to become more persuasive, and it helps you understand the patterns that lead to excellence. Consider how this could benefit your professional career, job, and interactions with others... How much more successful could you be if you could harness your ability to persuade? The book gets right to the point, demonstrating exactly what you should do, how to do it, and why.

Persuasion: How To Influence People contains the following information:

• How to change your life and overcome obstacles: no more phobias, depression, bad habits, learning disabilities...
• New techniques for controlling your thoughts, feelings, and actions so you can easily attract hot girls and double your income!
• How to control people's minds and behaviors so that they finally do what you want without resentment...
• Field-tested NLP techniques that will give you a significant competitive advantage! (NLP is one of the fastest growing fields of applied psychology)
• How to appeal to buyers' emotions in order to increase their receptivity to you and your products.
• How to protect yourself, your best friends, and your family from scheming salespeople!
• ... and much, much more!

Author: Robert Moore

Link to buy: https://www.amazon.com/gp/aw/d/1973712679/

Do you want more people to say "yes" to you more frequently? You live in an information-overloaded society where people are confused and skeptical, and your standard response to almost everything is "no." And it makes no difference what your intentions are or how appealing your offer is. The vast majority of people will most likely decline your requests. But what if you could overcome the psychological barrier that keeps you from achieving your goals? Can you imagine knowing the hidden, subtle words that give you a voice you've never felt before, allowing you to hear yourself and know your message is valuable because people listen?

Influence to Profit will teach you the fundamentals of psychology that govern persuasive influence and ethical persuasion so that you can make more sales, close more deals, persuade people to be more generous to you, and settle disputes using a technique that will give you more satisfaction and confidence in your professional and personal life.

Author: Michael Stevenson

Link to buy: https://www.amazon.com/gp/aw/d/0996333452/

Professor Robert Cialdini revolutionized the way you think about the art of persuasion in his global bestseller Influence. He now shares enlightening new ideas on the art of winning people's trust in this new book. He emphasizes that it is not only the words you use or the way you speak that is important, but also what happens before you even open your mouth to speak.

In the world of pre-suasion, subtle words or phrases, seemingly insignificant visual cues, and seemingly insignificant geographical details can entice people to say yes even before the request is made. If you can master the tools of persuasion, you'll be in a better position to influence a debate, gain support for an idea or cause, promote an initiative, or even persuade yourself to take action you're not sure about.

Pre-Suasion is both a scholarly study of cutting-edge influence techniques and an enthralling insight into the mental processes of the human mind, based on the most recent research and brimming with intriguing case studies. It's also a very practical guide to improving your persuasion and influence strategies.

Author: Robert Cialdini Ph.D.

Link to buy: https://www.amazon.com/gp/aw/d/1501109804/