Yes! 50 Secrets from the Science of Persuasion

You are all aware that, regardless of the tasks you perform in this fast-paced world, the majority of your success stems from persuading others to agree to your demands. Most people are unaware that there has been a significant amount of research conducted on influence and persuasion, which you can take and apply to your own lives. What motivates someone to agree to another's request? Yes! is jam-packed with practical advice based on current research that shows how persuasion psychology can be a valuable resource for anyone looking to improve their ability to influence others. The book is considered one of the best books on influence and persuasion you should read.

Yes! can assist you whether you are at the office, at home, or even online. It combines the counterintuitive ideas presented in the books Freakonomics and Does Anything Eat Wasps. The book is written to help you become more persuasive or for anyone who is curious about how the world works.

Author: Noah Goldstein, Steve J. Martin and Robert B. Cialdini

Link to buy: https://www.amazon.com/Yes-50-secrets-science-persuasion/dp/1846680166