Pre-Suasion: A Revolutionary Way to Influence and Persuade

Professor Robert Cialdini revolutionized the way you think about the art of persuasion in his global bestseller Influence. He now shares enlightening new ideas on the art of winning people's trust in this new book. He emphasizes that it is not only the words you use or the way you speak that is important, but also what happens before you even open your mouth to speak.

In the world of pre-suasion, subtle words or phrases, seemingly insignificant visual cues, and seemingly insignificant geographical details can entice people to say yes even before the request is made. If you can master the tools of persuasion, you'll be in a better position to influence a debate, gain support for an idea or cause, promote an initiative, or even persuade yourself to take action you're not sure about.

Pre-Suasion is both a scholarly study of cutting-edge influence techniques and an enthralling insight into the mental processes of the human mind, based on the most recent research and brimming with intriguing case studies. It's also a very practical guide to improving your persuasion and influence strategies.

Author: Robert Cialdini Ph.D.

Link to buy: https://www.amazon.com/gp/aw/d/1501109804/