Persuasion: The Art Of Influencing People

From new hires to senior management, everyone works in the office, at home, and in the boardroom. The ability to successfully influence, motivate, and influence others is a competitive advantage that will allow you to stand out and get what you want. It can be the deciding factor between the successful and the unsuccessful. You've all met people who are incredibly persuasive: no matter what the situation, they always seem to be able to persuade others to agree with them, follow their ideas, or do what they want them to. It appears to be completely effortless for some people. Perhaps they are so skilled at persuasion that it comes naturally to them. The good news for the rest of you is that you can learn and master persuasiveness.

Learn to harness the power of words, how to become a good listener, how to improve your memory, how to manage other people's attention, and how to recognize body language and other nonverbal signals. Persuasion will boost your persuasiveness and intuitive abilities, allowing you to accomplish more in all aspects of your personal and professional life.

Persuasion: The art of influencing people is based on James Borg's own experiences in advertising, sales, marketing, journalism, work psychology, and coaching, all of which are supported by applied behavioral and social psychology research. Because these are all tried-and-true techniques, his goal has been to simplify the persuasion process by demonstrating its application in real-world scenarios. Among the best books on influence and persuasion, the book teaches you how to present yourself and your ideas convincingly, as well as how to "read" other people more effectively, allowing you to be more persuasive and people to trust and like you.

Author: James Borg

Link to buy: https://www.amazon.com/Persuasion-Influencing-People-James-Borg/dp/0137005075/