Storytelling and Persuading using Data and Digital Technologies

Human decision-making rarely relies just on statistics. Human decision-makers make conceptual leaps beyond what the data may indicate due to cognitive biases, emotional factors, and conceptual leaps. The most effective technique to inform and influence decision-makers is through narratives. Stories created by sound data analysis.

You will learn how to use the ABT ("And, But, Then") Narrative Framework to tell stories based on facts in this course. This course will begin by exploring and improving your data using effective data science methodologies. This course employ storytelling approaches that are brain-friendly to create an engaging narrative from the data findings.

Once you have your stories, you will learn how to develop persuading presentations for business professionals, whether they are in-person or online.

The course's last week is devoted to customer training. Customers desire feature-rich, cutting-edge digital items. Customers, however, don't want to take a lot of effort to discover those characteristics. By encouraging the customer to interact more with the product, customer training enables the digital company to be more strategically focused.

You will use your data storytelling abilities to create tales that demonstrate to clients how the goods and services offered by your business can enhance their quality of life. To ensure that your goods and services gain the traction you need for the success of your digital transformation, you will learn how to use the data analytics and machine learning in your digital organization to produce efficient customer training.

At a glance

• Institutions: UMDUSMx
• Subject: Data Analysis & Statistics
• Level: Introductory
• Prerequisites: None
• Language: English
• Video Transcript: English
• Associated programs: Professional Certificate in Transforming Your Company’s Data Analytics: Championing the
• Digital Enterprise

What you will learn

• Providing information to decision-makers in a thoughtful manner
• The fundamentals of narrative as they relate to data analysis
• Creating data presentations that are engaging and have clear charts and diagrams
• Making a case with facts
• Educating clients using data

Instructor: Bill Brantley

Offered by: University System of Maryland

Enroll here: https://www.edx.org/course/storytelling-and-persuading-using-data-and-digital-technologies