Storytelling in the Workplace

When you consider the most important people in your company, your nation, and the entire planet, one trait they almost certainly all share is a mastery of storytelling. Everyone shares their experiences; this course fosters community and encourages idea sharing. In the workplace, stories or narratives can be expressed through emails, proposals, briefs, the launch of new projects or products, and presentations.


The structure of a narrative is discussed in this course, which is a component of the Communication Skills Professional Certificate program, and how it varies based on the circumstance, the chosen medium, and the target audience. To accomplish a desired result in today's world of condensed messages through a number of devices, it is more crucial than ever to produce a coherent, expert, and intelligible message.

You will discover how to develop written messaging that is customized for a target group and how to choose the right medium for communication. Additionally, you will examine the finest writing strategies for all media types used in the workplace today, with a focus on:

  • Structure
  • Point of view
  • Tone
  • Style


Additionally, you will research and evaluate a range of communications that make use of various writing techniques and are aimed at distinct target groups.


At a glance

  • Institution: RITx
  • Subject: Communication
  • Level: Introductory
  • Prerequisites: None
  • Language: English
  • Video Transcript: English
  • Associated programs: Professional Certificate in Communication Skills


What you will learn

  • Recognize the components of powerful stories and how to apply them in the workplace.
  • How to address a specific target demographic with your messaging
  • How to format written communication while taking tone, style, and point of view into account for the greatest impact on the audience
  • How different platforms in a professional setting transmit messages differently


Instructor: Thomas Dooley, Andrea Hickerson

Offered by: RIT

Enroll here: https://www.edx.org/course/storytelling-in-the-workplace-3

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