Storytelling For Small Business Marketing

You are undoubtedly well aware of the fact that every prosperous small business has a compelling narrative. Alternative phrase: "Entrepreneurs must tell stories to live," to quote Richard Branson. However, how do you choose which tale to tell? How can you tell that tale to have the biggest impact? What if you don't even have a story, or at least one that you want to tell?

This is one of the Best Online Storytelling Courses. This course focuses specifically on the strategic use of stories in marketing. You'll come to see that storytelling is a technique for marketing, not for enjoyment. You'll learn why a bedtime story, a fairy tale, or a campfire tale aren't your most successful business narratives.

Forget everything you've been taught about being open and honest and telling your hero's journey story. You'll discover when a personal tale becomes too much information, why being vulnerable can make you look less desirable, and what to do if you haven't gone on a hero's journey.

You'll discover fresh applications for stories to gain an advantage over your rivals (and incidentally make your marketing more productive and a whole lot more fun). You'll learn how to become a storytelling ninja so that you can amaze your audience both in person and virtually over the Internet.

The program is completely assured. There are links to nine video modules that include useful information that may not be available elsewhere. And so, why wait? Your audience is interested in hearing the story you have to tell.

What you will learn

• Use stories to attract more customers rather than just for light amusement.
• Learn why certain tales can help you grow your business (and some actually sabotage your success)
• Tell a story that is ideal for your audience and the situation (rather than try to fit an all-purpose story to everything you do)
• Find stories based on your own life experiences and background to support your marketing
• Avoid the storytelling errors that are most common and give you an amateurish appearance.
• Clearly define how much of your personal life you can disclose (and when TMI begins)

Who this course is for

• Small business owners and entrepreneurs
• Anyone engaged in small business marketing
• Service is prioritized over manufacturing, software development, and retail.
• Consultants and coaches
• Online retailers
• Independent professionals looking to differentiate themselves in a crowded field

Requirements

• There are no hardware or software requirements.
• A flexible approach to storytelling
• Prepare yourself to participate as an active learner rather than a passive listener.
• Instead of using "talking heads," this course is provided using PowerPoint slides and narration.

Instructor: Cathy Goodwin

Udemy rate: 4.5/5.0 (63 ratings)

Enroll here: https://www.udemy.com/course/storytelling-for-small-business-marketing/