Storytelling for Social Change

How can narrative encourage societal change?


This course teaches students how to use tales to influence audiences and change attitudes toward social change. Learn how fostering empathy and creating characters may provide a variety of viewpoints on difficult issues. Social transformation occurs when viewers or listeners connect with the messages presented by a protagonist they can relate to. Theatre performers and professional storytellers can share their knowledge about how to write a compelling narrative that inspires empathy. This is one of the Best Online Storytelling Courses.


You will attend performances, hear video interviews with storytelling professionals, and write your own tale for social change. See how tales delivered from many viewpoints help you gain new insights about important global challenges. Discover the power of storytelling as a vehicle for change.

Anyone who wants to effectively tell a compelling story should take this course. This comprises:

  • Professionals who operate in the commercial or not-for-profit sectors
  • Development teams for the entertainment sector
  • Writers and creative types
  • Social activists and community servants
  • Teamwork in development and marketing
  • Lecturers and educators
  • Personnel that provide customer service


At a glance

  • Institution: MichiganX
  • Subject: Communication
  • Level: Introductory
  • Prerequisites: None
  • Language: English
  • Video Transcript: English


What you will learn

  • How experts employ narratives to inspire social change.
  • How to include different viewpoints in stories for social impact.
  • How to determine your audience, convey your message, and create a compelling protagonist to do the talking for you.
  • How belief systems and empathy affect both storytellers and audience members.
  • How to improve a storytelling project with graphic aspects.


Instructor: Anita Gonzalez

Offered by: University of Michigan

Enroll here: https://www.edx.org/course/storytelling-for-social-change

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