Storytelling: Learn The Power of Storytelling

Learn the craft of storytelling and how to create compelling tales for marketing campaigns to increase sales for your company. A compelling method to get people interested in goods, brands, and issues is through storytelling.

You may take your target audience on a journey they long to go by giving your products and services an identity by capturing and sharing the stories they truly are. Company tales need to be genuine, inventive, and inspiring in order for customers to identify with your brand.

The ability to create stories as part of direct and indirect brand marketing campaigns has become a strategic goal due to the phenomenal expansion of social media and content marketing. The art of crafting such brand stories as effective pieces of online content is a challenge that few are educated to execute. While marketers have been presenting brand stories for years through advertising, in-person brand encounters, etc.

This course will outline the elements of a good story and demonstrate how each one creates an emotional connection between a brand and its audience through the creation of a practical campaign. This course will explain how that tale relates to the many advertising elements, such social media, internet, TV, and print ads, that creatives frequently utilize in real-world campaigns.

What you will learn

• Crafting Stories for Advertising Campaigns
• Building story through narrative
• Triggering emotional responses
• Using story in web, print, tv, and social media campaigns

Who this course is for

• Marketers
• Advertisers
• Businesses

Requirements

• Taking notes and being able to brainstorm

Instructor: Brand Jam

Udemy rate: 4.2/5.0 (62 ratings)

Enroll here: https://www.udemy.com/course/the-art-of-storytelling-for-brands/