Storytelling That Delivers Program and Project Outcomes

Managers of programs and projects are skilled storytellers. They must be in order to incorporate important facts into a compelling story for their audience. Customers must agree to their objectives and comprehend how the program is helping them to achieve them. Stakeholders must have faith in the direction and continue to support the goals of the program. Teams and leaders working on programs and projects must comprehend what is important and how their efforts fit into the bigger picture.


Why bother learning how to tell good stories if storytelling is not covered on the PMP exam or other project management certification exams? Since the human brain is essentially wired towards storytelling. People's brains are wired to interpret the world in terms of causes and effects.


In that you may test out alternative solutions to a problem before facing the actual problem, good stories are similar to flight simulators. Utilizing engaging narratives improves the effectiveness of risk management for projects and programs. Large volumes of information can also be conveyed to your project teams and stakeholders effectively through stories. More knowledge is retained in memory, and people can use that information to their advantage. Customers convey their requirements to the agile project team through tales in agile project management. You can become a skilled communicator by using stories, which are the cornerstone of compelling communication.


You will discover how outstanding program and project managers use their storytelling abilities to develop compelling project visions, persuade stakeholders, and develop efficient risk management techniques in this online course of the certificate program in Program Management and the Art of Communication. The only professional certification program that enables you to add storytelling to your toolkit of project management techniques will earn you 10 professional development units (PDUs).


At a glance

  • Institutions: UMD, USMx
  • Subject: Business & Management
  • Level: Introductory
  • Prerequisites: None
  • Language: English
  • Video Transcript: English
  • Associated programs: Professional Certificate in Program Management and the Art of Communication


What you will learn

  • Describe the elements and structure of storytelling.
  • Using standard story structures, develop a vision and status stories for your project or program.
  • You may better manage risks on projects and programs by using tales.
  • Use stories to your advantage while negotiating and dealing with stakeholders.


Instructor: Bill Brantley

Offered by: University System of Maryland

Enroll here: https://www.edx.org/course/PMCOMM05

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