B2B Marketing Strategy (Columbia Business School)

B2B Marketing Strategy (Columbia Business School) ranks 7th in the list of best online product marketing courses. Although all marketing is essentially person-to-person, marketing your products and services to other businesses necessitates a different approach than marketing to consumers. You not only have different audiences, but also different ways of connecting with them, as well as a longer buying cycle that necessitates patience and complex relationship-building. You will gain a practical understanding of how to gain a competitive advantage with effective marketing, pricing, sales force, and social media tools for each stage of your go-to-market strategy in the B2B Marketing Strategy (Online) program.

Individuals who want to learn B2B marketing strategies and improve their sales process can enroll in this online program. This productive curriculum, developed in collaboration with Columbia Business School, will provide you with a comprehensive understanding of critical components of B2B marketing, such as branding, sales force design, decision-making process, pricing, and so on. You'll discover how to decipher the B2B decision funnel, write your value proposition, create a social media strategy, and plot your response curve for advertising placement. The program is created with various application exercises that will help you put your theory into practice to apply your knowledge right away.

Highlights

• Obtain a solid understanding for gaining a competitive advantage with compelling pricing, salesforce, and social media tools
• Learn to use the decision-making tunnel to build customer loyalty while determining and targeting decision-maker
• Ideal for business managers, product managers, and marketing managers to help them improve their B2B marketing strategy
• Gain the opportunity to examine advanced pricing strategies, discover price pressures, and distinguish and avoid the pitfalls of contracts
• Know the critical differences between B2B and B2C marketing processes while learning the perceptual maps for aligning your brand

Duration: 6 weeks, 4-6 hours/week
Rating: 4.6/5.0
Enroll here: emeritus.gsb.columbia.edu/b2b-marketing-strategy/index.php